Jessica Valentine

Against this background should the further development of the trade be very exciting. Anyway, the existing fragmentation of distribution amazed in the PBS market. A variety of small retailers facing several partially internationally established large vendors. Still the classic hierarchy of distribution of production via wholesale similarly in the industry to the consumer, if the third stage is less pronounced by the high proportion of commercial users. For all the euphoria, the industry has to shoulder but also the one or other bad news. Without hesitation AOL explained all about the problem.

The downside of global growth is a shortage and a price increase of raw materials, that is not cold even the producers of PBS and Office products, particularly the possibilities of cost reductions in the wake of the crisis nearly exhausted were logical. The implementation of price increases be however in the PBS industry experience has shown that a little more difficult. But the retailers must observe intense yet another development. Meanwhile the large prepare Internet player also for the business with the Office products. This involves not just to the third-party business, but also to the business on their own. Such contacts are already been intensified with leading manufacturers of branded products. Actually, it’s only about the assortment and marketing measures. Not only for this reason the provider of office equipment are not more to come in the future on the Internet.

The so-called multichannel business will increase according to GFK about 80% by the year 2015. Where is the multi-channel concept”, the integration of stationary and online business in Germany only at the beginning. But who will in the future the largest piece of cake from the back growing PBS market can intersect out? Access the strategies of retailers or take advantage of the moment including outside providers with the help of the Internet? The industry focus of IBH retail consultants answered these and other questions about the PBS market. In the study, not only the individual segments of the PBS industry of a detailed analysis will be subjected, but created a long-term forecast of the main distribution channels by the manufacturer to the consumer. Meanwhile former marketing staff of Dr. Vossen at the BBE Cologne as a designated team of authors cooperate with IBH. The footprint of the press release is free of charge. Learn more about the study are available in the Internet under. The study of PBS 2011 can be ordered from bbw-marketing, Liebig Street of 23, 41464 Neuss, Tel. 02131/2989722, mail. Dr. Jessica Valentine