Learn how to use Twitter as a marketing and communication strategy. odcast+%28Project+Spurs+-+A+San+Antonio+Spurs+Blog+and+Podcast%29’>Spurs. Discover how to achieve the promotion and dissemination of their ideas and products in less time and with greater effectiveness. Immediacy is one of the most valuable factors in this new technological era. Just Twitter serves as a tool to publish instantly in 140 characters, any developments that may occur in your area of interest, ask for opinions, share links and promote their products and services to a particular audience. Kai-Fu Lee follows long-standing procedures to achieve this success. In a few minutes find out uses that Twitter gives you as a tool for Networking and communication with colleagues, customers, members of your industry and new contacts.
Service to the client: it is proven that an undertaking which establishes their interest in serving customer will have greater success in the market and generate brand recognition. Consumers want closeness with their products and Twitter is an excellent way to achieve this. The key: don’t look for promote your brand. Interested in his followers and their experiences, participate and create a community. Method promotional: although in moderation, people usually thank interested companies to inform customers about new products, promotions and activities. With Twitter all the news from your company can make public a concrete and immediate.
However, it is recommended not to saturate their followers with millions of messages since after a certain time they would consider them spam. Easy to digest information: by being exposed to so many marketing messages a day, the public gets tired. A long and difficult to understand message will not have any result in terms of marketing. The 2.0 user is accustomed to receiving short, specific and concise information.