The day today I heard the famous phrase that doesn’t teach does not sell, and as a flashazo popped into my mind that this phrase is directly related to marketing in social networks, does sound a little crazy truth?, then let me explain. In the physical world, this phrase is used in the sense of showing intimacy, but I relate it to marketing in social networks because social networks are not to sell, you must record yourself well this, social networks are not to sell, social networks are for socializing, for forming relationships and to publicize our brand. Now you explain because social networks which does not teach does not sell. It is basically by what mentioned above, social networks are not to sell first should provide valuable information to users or prospects, teach them what they should do to solve your needs. Then first you must teach and earn the trust of your prospects for later invite them to move to the next level which is the sale (the sale must be outside of social networks such as your Blog, your website, etc. Except that have a virtual store inside them).
So you realize that you need help and provide information of value to users who follow you on social networks. It is important to understand this, since it is one of the principles of marketing on social networks, in my experience I’ve made mistakes and I don’t want that your also commit them, then if you want to be considered an expert on the subject, inside and outside of social networks, you must first teach users and this will make more easy cross the bridge (sale), in anyone that is your business. You perhaps do not understand well the concept teaching, I mean that you must offer free information that delivers value to users who follow you, be available to answer questions and answer questions that you have about your business. With this, they will learn that what you do really can solve your needs. Remember that people do not seek to buy, they seek to solve a need. If you liked the article share it with your friends on social networks for you as well as your can understand because that doesn’t teach does not sell. And I invite you to leave me a comment at the bottom, if you want to share something of your experience, any doubt or question.