It was enough to analyze the behavior expected of potential customers -What language they speak, what search engines use, what words refer to our services or products, to design a good plan to allow us to reach out to these customers. A website with good usability and a careful design facilitated the transit of visitors to our website and increased the likelihood of conversion, whether it make a contact, a purchase or a partnership. Reward past customers or communicating directly to their email new offers allowed encourage cross purchase and repeated previous clients, cultivating their loyalty. And these good customers acting, its own motion, like the best relating to attract new users. All this in a more or less controlled and predictable. Then came the Web 2.0 Although general search engines are still the main window on the Internet, we can not ignore the growing importance of social networks in generating quality traffic. This is what has been called the Web 2.0 with new patterns of relationships in which consumers acquire a new role, either because they share information, forums, chats, or because they become opinion leaders or experts-blogs-either because they add their votes to reward or punish their favorite content, social bookmarking or insulted, or because produce or share your information, wikis, etc. In any case, Web 2.0 means opening for anonymous Internet users a new opportunity in which to express their opinion, where you can participate in a collaborative environment and where a significant influence on the generation fashion, trends, product reputation, brand recognition, etc..
According to a study published by the National Statistics Institute (INE) for the year 2040, the Spanish population over age 65 will double, to reach 30% Spanish speaking. Based on these estimates, it is becoming less paradoxical to think that this group deserves its importance and weight in the world of internet over the years and in the future will be more than relevant. That’s why we encourage SigoJoven.com from taking more into account in this segment of the population and that their approach to the teaching of new technologies easier and simpler. With this perspective and ideas that come to us and although Internet penetration in the older is slower than in other sectors of the population, including youth, day by day, more people are losing unwrapping and This fear is the great world online. However, we are still at the bottom of European countries in relation to the frequency with which older 65 is connected to the Internet regularly (10%), a quarter of that in Anglo-Saxon countries (U.S.: 38%). Displaying the latest statistics relating to our country, there were 412 000 users in 2009, 333 000 in 2008 and 235,000 in 2007. An increase of 75% in two years.
These data may seem outrageous on the use and match to draw the younger of the network, where 73% has a presence in social media, however, growth in recent years the use of social networks on the part of the largest shows an upward trend in an industry that is facing the adoption of new ways to communicate, stay tuned, creating and relating. Finally, it appears that the Internet has in recent permeable strata of society he had left. The social network was born SigoJoven keeping one of its objectives to meet some of the needs of this new and growing internet sector, with particular attention to those who for whatever reason are now alone and want to meet new people. For example, a study Booktrust recently published in England, shows the Internet as a tool that is encouraging the interest among the British for books and writing. The 31% of Britons over 60 are connected to the Internet to publish stories shorter and participate in book clubs, online activities.
Every day, more seniors are at the forefront of new technologies, having in our country with some examples, as SigoJoven, promote Internet use among the elderly. The photojournalist Enrique Meneses won the 2009 Blogs Best Journalistic Blog in your personal blog for analysis and journalism today. Moreover, with its 80 years, is an active online user and an advocate of new technologies, with encouraging their normal reading peers, much younger than him, to discover that the Internet and what we offer is wonderful.