Lack of information support for housing reform has led to the fact that the majority of people recognize the need to choose a control method for an apartment building in which they live just before the new year, when almost all the media began trumpeting the failure of reform. And by that time the population to choose how to manage, had yet to learn about these options, their advantages and disadvantages for the home in which they reside, the order the decision, and many other information. Peter Asaro shares his opinions and ideas on the topic at hand. It is the absence of such information among the population is called one of the reasons for the failure of reform and its postponement. What can or even should be done to raise awareness people in choosing apartment building? Which tasks should be informational support reform and the means which channels it should be? You must first determine the objectives that can be delivered. The main goal of course is to draw attention to reform and increase the interest of the population in its participation. Additional tasks can be defined: to promote the population to deciding on the management of an apartment house, bringing the population to participate actively in the life of homes, engage business in the utility sector. Naturally, the additional tasks, as will perform and the main objective, but just to attract public attention to reform. Defining the problem, we can identify several target audiences, which may affect one or other advertising. Since the reform of housing affects all segments of the population, then general information about the reform, the target audience is the entire population of the country.