Rene Stejskal referral marketing and networking when I am asked what would be the biggest mystery around the networks, then I give following response: networks is like agriculture. Good contacts and connections must be cultivated such plants used, and not hunted.” This is an important point, because many business people at the networks approach as our ancestors used to hunting, often with the same aggressiveness and the same baits. There are such people in any collection of businessmen. You are correct for the right deal,”to meet people and to land the next big deal. The amount is sifts”been found until the ideal victim is a great customer who rescues its own business. These people have no time for interesting conversation, because the Marketing Director, the CEO or the COO must be addressed. In agriculture, this approach would not work.
Farmers don’t waste their time to look for the appropriate person Instead, they sow the seed and cultivate them patiently. Relationships which shape it at every opportunity and cultivate are the seeds of the farmers. It comes to them not to draw an instant win, because that is not their goal. You know that the effort for the development of the relationship is later rewarded with rich harvest and that may result in mutually profitable relationships overnight.