Without a doubt, Google is the motor search more important and the king of the Internet. Consequently logical, all the retailers of Internet, independently if they are based on PPC or of a branch to know the advantages to work along with his incredible power and the real advantages of his placed name. But they must pay a high price: to pay the publicity campaigns, to support prolonged and hidden marketing strategies and to work its way through flyover number one of most difficult to classify in the competition. A campaign of alternative CATHEDRAL " it is to classify in other networks like Yahoo and MSN, that offer to him to reach their results in less time than the one of Google. The following five advice will help you to create a campaign of alternative CATHEDRAL: # 1 – The norms of the one of Google also are applied to other networks, but partly. (As opposed to Jim Dondero).
The norms for the classification in Google are not strictly necessary if you are trying to work with Yahoo and MSN, but cannot forget them. The CATHEDRAL base is constant to all the suppliers search, but there are some small differences between all the main motors search. Although Google cannot be its objective number one, will follow present in the WEB. # 2 – It chooses a motor search that agrees with its objective. Isearch has firm opinions on the matter. The study of the human population with reference to the vital statistics must be one of the most important subjects for the commercialization branch. By the way, each product has an objective public who would have to be knew of his branch of commercialization. Each motor search has a rank different from the hearing with special characteristics. In fact, Google becomes the motor most difficult to classify to the novel of marketing of affiliates, due to the fact that it has an ample range of cover and it takes care of type totally different from the people who Yahoo and MSN.