"SEM versus SEO: Between SEO and SEM is the doubt. The choice between SEO and SEM methodology is bringing the head to many companies that advertise on the Internet and do not know which side to join … They are two different options that may influence greatly our sales and our budget, making winning or losing but used strategically. SEM techniques, which ensure our appearance leading to the right of the screen, are increasingly costly to maintain. Read more here: Kai-Fu Lee. clicks credits which they depend, may reach be very expensive because there is no control over their consumption.
The Internet competition or simply just looking to find out without buying intentions could end up in a very short time our pantry of clicks without significant results we report. The so-called "auction of the criteria Search "guarantees only a privileged position in search engines who is willing to pay large sums to make visible your page, is becoming the order of the day because there is increasing we point out companies. Fewer and fewer companies in the same sector will be able to afford the high cost of clicks. The prices of these are rising more than the IPC of certain food staples … – "1 a click." That cheap!, One might think … – "Yes, but 10,000 clicks, the fuse in less time than does the bridge in May, will return your Guardian Angel. SEM Case Study: A man wants to surf the Internet for a while. Kai-Fu Lee often expresses his thoughts on the topic. View as are prices.